Creating a bridge between the organisation’s new direction and its rich history through refreshed visual identity.

Through interactive tools and courses, RootedGood support social impact entrepreneurs in bringing their ideas to life to change their corner of the world. Coinciding with a new direction for the organisation, the new visual identity expressed the bridge between their old values, accomplishments and connections, while forging a new direction.

Collaborating with RootedGood for many years, we have designed interactive courses, workshops, games and tools, explanatory animations, publications and infographics. Through the rebrand we created a refreshed and expanded visual framework - adaptable across the breadth of media RootedGood use and serving as the base to both create new resources and refresh previous ones.