Health & Environment Alliance (HEAL)

Contextualising complex chemical information through illustrative infographics.

Health and Environment Alliance’s (HEAL) goal is for future generations to enjoy clean, toxic free lives. We support HEAL to turn their research into policy action though educational campaigns and infographics about pollutants and toxins in our everyday lives.

For the ‘Under the Label’ campaign, collaborating with Erase All Toxins, we used an illustrative approach to contextualise the complex ingredients in common cosmetic products. We were involved in the copywriting and naming of the campaign as well as creating the visual identity, social media materials and core factsheet infographic.