Butterwood Homes

Brand and visual identity and website design

Butterwood Homes, is a property management company delivering high quality affordable homes across the district of Hart. We created a brand identity and website which reflected their core values of social impact, care and profit for purpose. Part of the challenge was to create a unique visual identity which distanced Butterwood homes from Hart Council (its funders).

Starting the process with a website scoping and discovery workshop, helped us to address key needs such as user journeys, audience and webpage structure, as well as solidify the name “Butterwood Homes”. Inspiration for the visual identity came from the local Hart area and woodland, the petal shape is inspired by buttercups found there.