Zero Waste Europe

Raising public awareness of the lack of incineration regulation

Zero Waste Europe’s focus is the proper management of the Earth’s valuable resources and through this campaign specifically looks to change policy around the use of waste incinerators in Europe. Within the seemingly simple concept that incinerators are harmful, we needed to bring to life the complicated method of Biomonitoring.

The animation uses familiar scenarios and products to translate the chemical analysis process into a narrative that can be easily followed. With the logo wording and imagery we wanted to capture the strength of the campaign’s focus of uncovering the truth. We worked with Zero Waste Europe to develop the name and visual identity of the campaign, followed by the animation, it’s script and storyboard, and social media assets.