Major Group rebrand

An organisation-wide rebrand of a parent company and 3 subsidiaries offering ethical and affordable homes for people in need.

Major Group were in need of a new overarching brand, which supported Major Group itself, 3 subsidiaries, and room for future expansion. Four logos in total were created, each unique and with a distinct main colour, but also very much a part of the same family. The brand required two tones - a professional, corporate-facing side, and a friendlier, more approachable tone for elements tenants would interact with. Once these two vibes had been distinguished, they were rolled out across a set of 4 websites, templates for internal materials, and a set of guidelines to keep future materials in line with the vision of the brand.