Grow Green Carbon

Supporting farmers to plant the right trees in the right places.

The Oxfordshire Treescape project supports land owners, farmers and community groups to harness the power of treescapes (from woodland and hedgerows to gardens and street trees) to address biodiversity loss, capture carbon, reduce flooding and contribute to human wellbeing through its sophisticated mapping tool.

We wanted to utilise the visual language of the mapping tool in the brand identity to emphasise it’s place at the heart of the project, but also to create visual hierarchy to help users navigate the suite of tools and websites. By consulting on the visual styling of the mapping tool, we were able to extend this language across the website, publication and report layouts, and graphics to form a cohesive user journey.